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Celebrating 8 incredible years of HMD - Human Mobile Devices

published on 5 min read

Connecting the world, one HMD device at a time

In case you don’t already know our story, HMD is short for Human Mobile Devices. At HMD, we are all about nurturing human connections. It’s at the heart of what we stand for and that’s why it’s so meaningful to us when we see our devices helping people connect in country after country around the world.

2024 was a big year for us at HMD, the HMD Barbie™ Phone, HMD Skyline, HMD Fusion and HMD Pulse Pro are just some of the latest devices that have made their way to almost every corner of the globe over the past year. We debuted some of our first HMD products and collaborations at Mobile World Congress (MWC) in February 2024 in Barcelona, and the year continued to be filled with milestone after milestone. Check out short recap of HMD's action-packed year here:

2024, a big year for HMD around the world

HMD smartphones and brand have been electrified by such a positive reception, with more attention than we ever could have expected. At the time of writing this post, more than 2 million HMD phones have made it into the hands of people in more than 180 countries 1, that’s pretty cool!

This summer we also kicked off the Better Phone Project, a community conversation and co-creation project to create a new phone and possible range of other solutions to tackle the impact of smartphone use on the wellbeing of children and young people around the world. You can read more about the Better Phone Project here. The Better Phone Project sessions we’ve had so far are only the start, and they’ll be more to come in 2025, so be sure to sign up to check out recordings and get updates on what comes next!

There will never be enough words to explain our gratitude for letting us into your homes and lives this year, as after all a phone is always more than a phone, it’s a lifestyle. Let’s take a quick tour across the world to take a look at just how much HMD has been showing up, and catching eyes in some of the worlds’ biggest cities.

Kenya: FCB partnership takes over in Nairobi alongside HMD Skyline & HMD Fusion

In September we announced that HMD are the official mobile phone partners of FC Barcelona. The partnership was announced highlighting the HMD Skyline in its beautiful new Blue Topaz color. Now, we’re thrilled to see that partnership coming to life in cities around the world.

We’ve kicked a massive goal at HMD because if you’re visiting the heart of downtown Nairobi, Kenya, you’ll see FC Barcelona players in the legendary team’s trademark red and blue jerseys standing out above the cityscape alongside the recently launched HMD Fusion and HMD Skyline smartphones, something the team were extremely excited to see brought to life.

The buzz and excitement for HMD started in June with fashion-packed exclusive launch event modelling the Phonecore collection and HMD Pulse family of smartphones.

UAE and Saudi Arabia: HMD standing out in stores and on the streets

In UAE and Saudi Arabia, HMD Skyline and the HMD Barbie Phone have also been hitting stores all around the country. With the blue and pink variants of HMD Skyline prominently showcased around major cities. We were excited to activate HMD shop-in-shop experiences to pique interest in HMD as brand. The HMD Barbie Phone has also generated large amounts of excitement not only for the phone, but for all the fabulous and perfectly pink accessories that accompany it as well.

India: HMD Crest and HMD 110

In India, we took to the streets with an exciting and vibrant out-of-home campaign, showcasing the HMD 105, HMD 110, and HMD Crest. The super eye-catching billboards stood tall for close to 15 in prime locations across Delhi and Bangalore, sparking conversations amongst the Indian community. The gorgeous posters billboards were designed to grab attention of those passing by, leaving a lasting impression and promoting curiosity about HMD. The campaign ensured HMD was seen everywhere, engaging thousands upon thousands of eyes and making a physical mark across two prominent Indian cities.

United Kingdom: HMD phones catch the eyes of busy Londoners

HMD devices have been popping up all over London! In a city that rarely slows down, it is exciting to see HMD smartphones gaining the eyes of those on their daily commute or weekly shopping run. One of the most exciting out-of-home images we were able to produce was a stunning image of the HMD Pulse Pro for those to see as they entered Tottenham Court Road, Kings Cross, Stratford and Farringdon Underground Stations. The HMD Barbie Phone got its fair share of attention with several eyes on large posters and in store activations displaying the gorgeous flip phone and the beautiful in box accessories including the beaded lanyard, diamante stickers, changeable covers and jewelry box.

The journey continues: HMD's global story unfolds

It’s been incredible and rewarding to see HMD devices making waves beyond their home of Finland. Whether it’s the playful pinks of the HMD Barbie Phone or the sleek and powerful HMD Pulse Pro, these campaigns are all about bringing our brand closer to you, connecting with you so that you can stay connected to the world. And this is just the beginning.

If you want to stay completely up to date with everything HMD, you can follow our global HMD Instagram account or global HMD TikTok account. You can also reach out to your country’s specific account for more localized updates. We hope you stay tuned for what’s next as we keep turning heads and sparking conversations around the globe.

¹ HMD internal data, as of December 2024.

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