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Flip Back to Simplicity

published on 3 min read

Lose the touchscreen without losing touch – an iconic flip phone reimagined

Ready to reclaim your time and rediscover the joys of real connection? In an age where distractions are at our fingertips, Human Mobile Devices (HMD) introduces The HMD 2660 Flip, a stylishly reimagined classic crafted to rediscover distraction-free communication. Forget endless notifications, doom-scrolling, and the constant buzz of modern life – this is the device for anyone looking to escape the chatter or embrace simplicity.

With a bold, retro design built for 2025, the HMD 2660 Flip is the ultimate tool for a digital detox – losing the touch screen without losing touch. Whether you’re after a weekend off the grid, or you’re tired of the pressure to always be online, this sleek flip phone is your chance to flip open to freedom and snap shut on distractions.

It is also the perfect affordable device for older users because of its priority of simplicity, ease of use and reliability with its large buttons, big display, loud and clear audio, long battery life, and simple flip to answer calls for any users who may struggle with navigating touch screens. In addition, the device has a dedicated emergency button that allows you to enter an In Case of Emergency (ICE) contact - to activate this feature you simply press and hold the SOS call key for a few seconds.

“The 2660 Flip isn’t just a phone; it’s a lifestyle upgrade. It’s about shutting the lid on endless notifications, freeing your mind, and enjoying the satisfying snap of a call well spent for any age. This device brings back something we all need: the beauty of uninterrupted moments and simplicity.”

— says Lars Silberbauer, Chief Marketing Officer at HMD.

Key Features:

  • Sleek and Durable Design: 2660 Flip boasts a glossy, mirrored, all-glass front plate, adding a modern twist to the classic flip phone design. With IP54 splash protection and scratch-resistant glass, this device is built to last and perfect for those on the go touch ups
  • Crystal Clear Calls: 2660 Flip ensures excellent audio quality every time, making your calls crisp and clear for a hassle-free conversation experience
  • Easy-to-Use: Featuring a 2.8’’ QVGA display, a large screen, and big buttons, the 2660 is perfect for users who want a simple and straightforward phone without the overwhelming complexity of modern smartphones
  • Impressive Battery Life: Equipped with a 1450mAh¹ removable battery, 2660 can easily handle the demands of everyday use, keeping you connected when it matters most

With Bluetooth® 4.2, a 0.3MP camera with flash/torch, FM Radio, and SD card support of up to 32GB, the 2660 Flip offers practical features while maintaining a tougher-than-it-looks exterior. Whether you’re dealing with dust, splashes, or the daily grind the 2660 Flip is built to handle life’s little challenges. Available in three stunning colors – Cosy Black, Twilight Violet, and Raspberry Red.

Key Specifications:

  • Display: 2.8’’ QVGA with 1.77” QVCA front display
  • Camera: 0.3MP with flash/torch
  • Bluetooth: 4.2
  • Battery: 1450mAh¹ removable battery
  • Storage: 128MB²/48MB, SD support up to 32GB
  • Operating System: S30+ (RTOS)
  • USB: Type-C™
  • Radio: FM Radio

Take a moment to simplify and put real connections before digital distractions. Whether you’re looking for a weekend away from your smartphone or want to enjoy clearer, more meaningful calls, the HMD 2660 offers a simple, stylish solution for today’s busy world. Reconnect with what matters, without the noise.

The 2660 Flip is now available to buy in Cosy Black and Twilight Violet from www.hmd.com with Raspberry Red launching soon. Ready to join the flip phone revolution? Enter #FlipPhoneMode and start living distraction-free.

About Human Mobile Devices
We are Human Mobile Devices, and we start by tuning into what people really want. Our consumers are passionate about the planet, often feel swamped by digital overload, and are keeping a close eye on their budget. That’s why we are thrilled to be Europe’s largest smartphone maker, championing repair-at-home phones, and a go-to for much needed digital time out. For further information, see www.hmd.com.

¹Battery has limited recharge cycles and battery capacity reduces over time. Eventually the battery may need to be replaced.

²Pre-installed system software and apps use a significant part of memory space.

Downloads

  • HMD 2660 Flip - Raspberry Red

    HMD 2660 Flip - Raspberry Red
  • HMD 2660 Flip - Shadow Black

    HMD 2660 Flip - Shadow Black
  • HMD 2660 Flip - Twilight Violet

    HMD 2660 Flip - Twilight Violet