HMD puts the Human back in Mobile Devices at Mobile World Congress 2025

Focusing on family, football, fantastic feature phones, magnetic power, and more, Human Mobile Devices (HMD) celebrates better technology at Mobile World Congress (MWC) 2025

• From feature phones to smartphones, HMD now adds better technology to an entirely new HMD Family division with human-first design and real input from parents
• HMD Fusion X1 debuts HMD’s Family portfolio, fostering healthy digital habits in
• partnership with Xplora as new research from the HMD Better Phone Project Report suggests a global mental health and safety crisis with the current tech on the market for children
• New research from 25,000 children and parents as part of the HMD Better Phone Project Report reveals over half of kids aged 8-12 years old (52%) think they’re suffering from phone addiction in 2025¹
• Barça-Phone-A: Human Mobile Devices and FC Barcelona announce double act with the HMD Barça 3210 and HMD Barça Fusion with detox mode
• HMD 130 and 150 Music, and HMD 2660 bolster feature phone portfolio as HMD gains market share following a second year of double-digit growth across the feature phone range
• Amped Buds are world-first wireless earbuds with charging case that wirelessly powers up wireless charging compatible smartphones

Barcelona, Sunday 2 March 2025 – Finnish innovator HMD has put the human back into the smart story at MWC 2025.

HMD debuts new family portfolio demonstrating better technology for families with the aim to solve a global mental health crisis that is being caused by excessive screen time, and to support online safety for minors. The first device to launch under the new family umbrella, HMD Fusion X1, is announced following new research unveiled today from HMD which surveyed 25,000 children and adults from around the world¹ – the findings reveal more than half of children have been contacted by strangers online.

The HMD Fusion X1, in partnership with Xplora is set to lay the foundation for teen’s healthy digital habits with parental controls and no social media and or internet unless enabled by the teen’s guardian. MWC 2025 also sees the first HMD x FC Barcelona devices launched: HMD Barça 3210, and HMD Barça Fusion, with fan-focused highlights and surprises throughout each experience including a note from Lewandowski and other Barca players. Not forgetting its feature phone heritage, HMD also announces HMD 130 and HMD 150 Music, two speaker-centric phones packed with booming sound, FM radios, durable designs and superb battery life, and HMD 2660 Flip, combining chic flip phone styling with digital detox simplicity.

From phones to audio; HMD Amped Buds are the first wireless earbuds with a charging case that can magnetically power up your phone, so you’re never caught out without music or power.

HMD Fusion X1 is the ‘first smartphone for teens’ from Human Mobile Devices in partnership with Xplora. It gives parents full control over their teen’s smartphone experience with the Xplora subscription – starting from €4.99 per month -    while still offering a device teens can be excited about. The subscription features a customizable app and internet access, allowing parents to choose no social media and internet browsing or limiting them. It also includes continuous location tracking at 20 second intervals with safe zones, emergency SOS calling, low battery alerts, and remote device access for parents. The School Mode function ensures distractions are minimized during school hours by locking specific apps and features when needed. All of these settings can be managed remotely through the Xplora app, on the parents’ own device, enabling them to adjust controls in real-time based on their teen’s needs and environment.

But the reality is that no single device can fully protect children from the challenges of growing up in a digital world. That’s why HMD is going further with its plan of integrating real-time protection against harmful content with SafeToNet. Planned to launch this summer on HMD phones, HMD will be the first mobile provider to use this technology, developed in partnership with SafeToNet, which provides on-device AI-powered protection—automatically detecting and blocking harmful content before it reaches the user, without relying on external apps that can be bypassed.

The new family arm of the business comes off the back of HMD’s Better Phone Project in 2024 that saw HMD work together with families and experts to co-create a suite of devices better suited for children. In doing so, the Finnish manufacturers identified three key touchpoints for a child’s mobile journey:

• 8-12 year olds: First Safe Connection: Building healthy digital habits early.
• 13-16 year olds: Beginning smart journey: Gradually introducing features in a way that isn’t overwhelming.
• 16+: Adulthood Readiness: Preparing kids for open-ended tech use with years of thoughtful guidance.

With insights from real families and experts, HMD is developing solutions for each step.

Global research of almost 25,000 children and adults from around the world backs this movement as the HMD Better Phone Project Report reveals over half of kids aged 8-12 years old (52%) think they’re suffering from phone addiction in 2025¹. And the findings also cement the fact that when you give your child a phone, it brings strangers into your home – as four in ten kids report being asked to move to a private chat by strangers from the comfort of their phone¹.

HMD and FC Barcelona team up to score big with two new device plays: HMD Barça 3210, and HMD Barça Fusion. Phones that put screen time second and living in the moment with no social media and a detox mode respectively. They’re phones built for game time, no interruptions.

The HMD Barça 3210 is the Tiki-Taka of phones – simple, efficient and smooth. It features hidden messages from players, custom wallpapers, and even Snake on the pitch and the device comes in two Club colours: Blau and Grana. HMD Barça Fusion adds smarts to the mix, as well as signatures. This stunning collector’s item is engraved with 11 FC Barcelona players signatures, glowing in the dark under UV light. The interface is also crammed with easter eggs, and you can even be woken up by your favourite players, with Lewandowski, De Jong, Eric Garcia, Fermín López, Gavi and Íñigo Martínez on hand to get your head in the game every morning.

Building on the sell-out success of the reintroduced 3210 for its 25th anniversary, the nostalgic trend continues into 2025, as consumers increasingly gravitate towards retro products. While the overall feature phone market is declining, HMD has defied the trend, gaining market share for two consecutive years and delivering double-digit growth again in 2024 with a 10% increase in feature phone sales. As more people turn to "dumbphones," HMD is leading the movement to unplug and escape the digital noise, even if just for a while.

Amped Buds are the world’s first earbuds with a 1600mAh² reverse charging case that can top-up your wireless charging-compatible smartphone, like the HMD Skyline and certain Apple® iPhone® models, for ultimate convenience. More than just power-packed, Amped Buds sound and look fantastic, with Active Noise Cancellation (ANC) to dial out noise, Equalisation (EQ) control via the Android™ and IOS® app, Environmental Noise Cancellation (ENC) technology for crystal-clear calls, and comfortable, hinge design that’s colour-matched to the charging case.

Raising the bar, HMD 130 and 150 Music are perfect feature phones for tunes on the go, combining a nostalgic, retro candy bar aesthetic, statement speaker, FM radio, long-lasting battery life and impressive durability.

Both last for up to a month on a single charge when in standby. With Bluetooth® 5.0 and microSD card support (up to 32GB), HMD 130 and 150 are the life of any party with hours of Bluetooth speaker playback.

While HMD 130 has a dual torch at the top – perfect for explorers – HMD 150 swaps it for a QVGA camera with a torch, so you can enjoy some retro-looking snaps to go with your phone’s retro styling

Flip phones are in – no, we mean real flip phones – and HMD 2660 Flip reimagines the category with classic simplicity and edgy style. Take a digital detox as you dial out endless notifications, check yourself out in its mirror-finish glass fascia, peek at the cover screen for glance-and-go convenience, or open it up to use its comfortable, large buttons, ample 2.8-inch display, FM radio, and 0.3MP camera.

Find full press releases for all devices launched at MWC 2025 at HMD’s newsroom, including pricing and availability.

HMD’s continued journey from smart tech to better tech is exemplified throughout its current and upcoming product lines, celebrating innovation, talent, and a better relationship with technology for generations to come.