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Get back to reality with the Nokia 3210

published on 4 min read

Amidst a ‘dumbphone’ boom, the icon is back for its 25th Anniversary year

It’s the mobile phone that defined a generation. And now, 25 years on from its original release, the legendary Nokia 3210 is back in Scuba Blue, Grunge Black and Y2K Gold– brought to you by European mobile innovator, Human Mobile Devices (HMD), makers of Nokia phones.

‘Dumbphones’ are making a comeback as people look to return to simpler times. In 2023 Human Mobile Devices (HMD) saw sales of the iconic Nokia 2660 Flip phone, double; and HMD expects further feature phone market growth in 2024.

The devices offer a solution for a digital detox in a world where almost four in ten (38%) of 16-24 years olds worry they spend too much time on their smartphone.¹

“The Nokia 3210, a cultural icon, is back at the pinnacle of global dumbphone boom as consumers look to balance their screen time usage with a digital detox. The Nokia 3210 has simplicity at its core, allowing consumers to be totally present. Forget dumbphone, this is 2024’s fun phone.”

— Lars Silberbauer, CMO of Human Mobile Devices (HMD)

A quarter of a century ago the Nokia 3210 was launched. It quickly became a smash hit, and it connected hundreds of millions of people. For 2024 it’s back. Only this time the focus is very much on disconnecting people from their screens.

“The original Nokia 3210 has a special place in many consumers’ hearts as one of the best-selling mobile phones of all time. It’s the perfect product to reimage for the modern era given its strong heritage and iconic design. The Nokia 3210 is considered one of the most significant handsets Nokia ever developed and was loved by many for whom it was their first mobile phone. This modern twist on a design classic in its silver jubilee year is bound to grab people’s attention.”

— Ben Wood, Founder, Mobile Phone Museum

The relaunch of a phone icon, the Nokia 3210 feeds into the increasing popularity and continued resurgence of feature phones as growing numbers of young people switch off and embrace the digital detox movement.

And where the Nokia 3210’s concerned, those wanting to take a break from social media, the internet and endless apps (whether that be for a day, a weekend, or indefinitely), can now do so in serious late nineties / early noughties style.

Updated for a new generation, the reimagined Nokia 3210 boasts a sleek retro design. It comes loaded with all the essential features you’d expect from the OG feature phone, including a 2MP camera with flash (and torch!) and a long-lasting 1450 mAh² battery that won’t die on you when you’re partying hard this summer. Because it’s 2024, this time round the Nokia 3210’s got 4G too for crystal-clear calls.

Just as it was back in the heady days of the early 2000s, the Nokia 3210 is set to be the must have lifestyle and accessory this festival season, and festival goers won’t just be choosing it for its robustness and no-nonsense functionality. They’ll be doing so to make a serious style statement too.

The trend for all things Y2K continues to go from strength to strength, and what’s more, and in keeping with all things late nineties and early noughties, the 3210 is only available in three bold colour-ways redolent of the era; Scuba Blue, Y2K Gold and Grunge Black.

And finally… the Nokia 3210 just wouldn’t be the Nokia 3210 if it didn’t have Snake – so that’s back too. Get your thumbs at the ready, tell all your mates, and see if you can’t just go get yourself a high score.

The Nokia 3210 – keeping it simple:

  1. Design: back to 1999 retro design for a ‘nostalgia trip’ user experience
  2. Powerful: a long-lasting 1450 mAh² battery keeps going for days with up to nine and a half hours of chat
  3. Retro gaming: comes with snake – hit a new high score
  4. Camera: snap away Y2K style with a 2MP Camera
  5. Trimmings: a flash torch

The Nokia 3210 can be the perfect companion to digitally disconnect on nights out, and in Africa, India, Middle East and select countries in APAC, the trio of devices will have Cloud Apps which will bring smart features to an accessibly priced feature phone including news, weather, videos, games and more, all in one place.

Get yours now at www.hmd.com.


  • Nokia 3210 Y2K Gold Lifestyle

    Nokia 3210 Y2K Gold Lifestyle
  • Nokia 3210 Scuba Blue Lifestyle

  • Nokia 3210 25th Anniversary Front

    Nokia 3210 25th Anniversary Front
  • Nokia 3210 25th Anniversary

    Nokia 3210 25th Anniversary
  • Nokia 3210 Y2K Gold

    Nokia 3210 Y2K Gold
  • Nokia 3210 Scuba Blue

    Nokia 3210 Scuba Blue
  • Nokia 3210 Grunge Black

    Nokia 3210 Grunge Black

¹ source GWI Core, Q3 2023, internet users aged 16-24, all locations

² Battery has limited recharge cycles and battery capacity reduces over time. Eventually the battery may need to be replaced.

About HMD We are HMD, Human Mobile Devices. At HMD, we start by tuning into what people really want. Our consumers are passionate about the planet, often feel swamped by digital overload, and are keeping a close eye on their budget. That’s why we are thrilled to be Europe’s largest smartphone maker, championing repair-at-home phones, and a go-to for much needed digital time out.

Coming this year, you can expect to see a new portfolio of HMD original mobile devices, as well as Nokia phones and exciting new partnerships. For further information, see www.hmd.com. HMD Global Oy is a licensee of the Nokia brand for phones. Nokia is a registered trademark of Nokia corporation.

About the Mobile Phone Museum The Mobile Phone Museum was created to celebrate the history of mobile phones and safeguard important devices from the last 40 years. The collection, which can be viewed online at mobilephonemuseum.com, has over 2750 individual models from more than 250 different brands.

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