FC Barça-Phone-A
Human Mobile Devices and FC Barcelona Presents: HMD Barça 3210 and HMD Barça Fusion
- The Tiki-Taka of phones – HMD Barça 3210 – simple, efficient and smooth
- The Collector’s Edition – HMD Barça Fusion – a signature outfit engraved by Barça’s first team players
- Both devices go on sale mid-April 2025
Human Mobile Device (HMD) and FC Barcelona team up to score big with two new device plays; the HMD Barça 3210 – a phone built for game time, no interruptions. And the HMD Barça Fusion, a Collector’s Edition which comes with an outfit for the Fusion smartphone made for the fans and engraved by the players. The duo of stylish daily drivers both come with the ability to switch off and enjoy the beautiful game – the HMD 3210 has no social media apps, and the HMD Barça Fusion comes on a raw industrial-looking smartphone with a unique detox mode.
“You can’t play football with a phone in your hand, these devices put screen time second and living in the moment first. Whether it be on or off the pitch for players or fans not being disturbed during the match, the phones help you stay in your own game. And the HMD Barça Fusion allows every fan to have the signatures of their football heroes in their pocket every day.”
“We are very happy to see how a partnership agreement of the Club becomes something tangible with the launch of two Barça mobile phones by HMD, a company that is committed to the responsible use of screens and that puts technology at the service of people. These products strengthen our partnership with HMD while offering our followers a new way to interact with Barça.”
Get matchday ready with the HMD Barça 3210 and never miss a goal while doom scrolling again.
Strip away from today’s notifications of social media likes, shares, and comments, and focus on watching the game. After all, if it’s important - they will call or text. Features of the legendary phone reimagined include hidden messages from Lewandowski, Gavi, Eric, Fermín, and Iñigo, enough battery to talk through six and a half football games back-to-back5, and its IP54 splash protection means it’s a perfect match day sidekick. Fans can now not only show their support for the Club through their matchday shirts and scarves but also with this feature device which comes in the iconic Club colours of Blau and Grana. The phone, boasting a slick silver Barça crest on the back, mirrors FC Barcelona’s iconic Tiki-Taka style—simple, efficient, and effortlessly smooth.
The HMD Barça 3210 comes loaded with 12 bespoke FC Barcelona wallpapers (think 11 players and one sub) and the user interface has a distinctly FC Barcelona feel too. Because it’s the 3210, there’s, obviously, Snake - only in this version, you’ve got to gobble up major trophies on the FC Barcelona pitch, whilst avoiding those pesky red and yellow cards. Set to delight Barça fans even further, there are a few player ‘Easter Eggs’ built-in, including special audio greetings from several first team superstars including Lewy, Gavi, Eric, Fermín, and Iñigo.
Rounding off the spec, the HMD Barça 3210 features a 2MP camera with flash, there’s a powerful torch (handy if the floodlights ever fail), 4G capability for crystal clear phone calls, and a long-lasting 1450 mAh¹ battery that won’t die on you when you’re out late celebrating the team’s latest victory.
Building on the sell-out success of the reintroduced 3210 for its 25th anniversary, the nostalgic trend continues into 2025, as consumers increasingly gravitate towards retro products. While the overall feature phone market is declining, HMD has defied the trend, gaining market share for two consecutive years and delivering double-digit growth again in 2024 with a 10% increase in feature phone sales. As more people turn to "dumbphones," HMD is leading the movement to unplug and escape the digital noise, even if just for a while.
From the retro classic 3210, to the slick new HMD Barça Fusion smartphone.
The HMD Fusion Smart Outfit is a stunning collector’s item that comes with the HMD Fusion. The Outfit is engraved with 11 FC Barça players signatures: Marc-André ter Stegen, Robert Lewandowski, Jules Koundé, Raphinha, Dani Olmo, Pedri, Gavi, Fermín Lopez, Pau Cubarsí, Marc Casadó and Lamine Yamal.
The signatures glow in the dark when exposed to UV light. What’s more, the device itself comes preloaded with a special set of Barça visuals, themed sounds, greetings from top players and a choice of alarm sounds from players such as Lewandowski, De Jong, Eric García, Fermín, Gavi and Iñígo Martínez saying ‘Hola Culers’, and of course the device also features the FC Barcelona app.
Featuring a durable case, this customisable smartphone comes with a two-way connector that also allows you to add different smart Fusion outfits that change the devices look and functionality. For example, users can add on the Flashy Outfit which provides a ring light to capture the best selfies, Gaming Outfit which turns the phone into a console complete with joysticks or Rugged Outfit for added protection.²
The HMD Barça Fusion
- 108 MP dual camera for stunning pictures.
- 50 MP camera with Selfie Gestures and Selfie slo-mo.
- Your customizable, 5G smartphone.³
- Easily replace parts like a broken screen in markets with iFixit support you can repair this device affordably at home⁴
- Detox mode – allowing you to soft or hard detox from your phone by stopping notifications
FC Barcelona has turned football into a culture, making its partnership with HMD—the Official Mobile Partner—a natural fit. HMD champions living in the moment rather than being consumed by screens, aligning perfectly with Barça’s philosophy.
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About Human Mobile Devices
We are Human Mobile Devices, and we start by tuning into what people really want. Our consumers are passionate about the planet, often feel swamped by digital overload, and are keeping a close eye on their budget. That’s why we are thrilled to be Europe’s largest smartphone maker, championing repair-at-home phones, and a go-to for much needed digital time out. For further information, see www.hmd.com.
¹ Battery has limited recharge cycles and battery capacity reduces over time. Eventually the battery may need to be replaced.
² Smart Outfits sold separately.
³ 5G coverage is limited and might not be supported by your network service provider. Actual speed depends on network and other factors.
⁴ Details available at https://www.hmd.com/self-repair
⁵ Talk time up to 9.8 hours in laboratory conditions as tested by HMD Global Oy